Šalkovska, Jelena; Batraga, Anda; Rukers, Ilgvars - In: Eurasian business perspectives : proceedings of the …, (pp. 245-258). 2020
The purpose of this research is to reveal why, after introducing a new research methodology of radio ratings, the audience for a lot of stations has even doubled and the number of total radio listeners in Latvia has significantly increased. To conduct the research, regular listeners’ research...