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~language:"eng"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Journal of business strategy
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If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
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4
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pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
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The Samsung Global Sound Project : cross-culture innovation
Day, Aaron
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 255-265)
.
2007
Persistent link: https://www.econbiz.de/10003731748
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