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Merchandising : theory, principles, and practice
Kunz, Grace I.
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2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10009579717
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2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
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2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
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2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
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2004
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6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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5
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
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7. ed
Persistent link: https://www.econbiz.de/10001665341
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