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~type_genre:"Mehrbändiges Werk"
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The journal of brand management : an international journal
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Intellectual property and business
Margolis, Stephen
(
contributor
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2010
Persistent link: https://www.econbiz.de/10003895974
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2
Obligatory trade mark use and case law : community and Polish case-law studies
Trzebiatowski, Marcin
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2010
Persistent link: https://www.econbiz.de/10009509026
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3
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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4
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
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5
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
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