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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 2
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Globalizing religions
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Reimagining Islam in diaspora : the politics of mediated community
Mandaville, Peter G.
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2010
Persistent link: https://www.econbiz.de/10003916088
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
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2010
Persistent link: https://www.econbiz.de/10003924381
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Brand community
Muniz, Albert M.
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O'Guinn, Thomas C.
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2009
Persistent link: https://www.econbiz.de/10003784669
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Building brand community
McAlexander, James H.
;
Schouten, John W.
;
Koenig, Harold F.
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2009
Persistent link: https://www.econbiz.de/10003784670
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