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ECONIS (ZBW)
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1
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
2
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
3
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
4
Corporate
branding
: an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
5
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
6
Increasing influence of China and India in Nigerian trade and investment
Akande, S. O.
;
Falokun, Gabriel Olakunle
;
Akpokodje, Godwin
-
2009
Persistent link: https://www.econbiz.de/10009752903
Saved in:
7
Brand extensions : state of the art and research perspectives
Czellar, Sandor
-
1998
Persistent link: https://www.econbiz.de/10000987709
Saved in:
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