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Search: "Wang, Kuo-ching"
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Holiday behaviour
4
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4
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3
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3
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3
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Wang, Kuo-Ching
9
Kim, Seongseop
4
Jao, Po-chen
3
Agrusa, Jerome
2
Ahn, Tae-hong
1
Chan, Hsi-chen
1
Chen, Wen-yu
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Choi, Sangsoo
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Chou, Shu-Hui
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Chung, Chia-hsun
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Gao, Yang
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Guo, Ying-zhi
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International journal of hospitality management
2
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2
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1
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1
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1
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ECONIS (ZBW)
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1
The best match-up of airline advertising endorsement and flight safety message
Kim, Seongseop
;
Wang, Kuo-Ching
;
Jhu, Wan-Ting
;
Gao, Yang
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2533-2552
Persistent link: https://www.econbiz.de/10011641562
Saved in:
2
Seniors' perceptions of service features on outbound group package tours
Wang, Kuo-Ching
;
Ma, Ai-ping
;
Hsu, Mei-ting
;
Jao, Po-chen
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1021-1027
Persistent link: https://www.econbiz.de/10009755371
Saved in:
3
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
4
Mainland Chinese tourists to Hawaii : their characteristics and preferences
Agrusa, Jerome
;
Kim, Seongseop
;
Wang, Kuo-Ching
- In:
Journal of travel and tourism marketing
28
(
2011
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10009272081
Saved in:
5
Group package tour leader's intrinsic risks
Wang, Kuo-Ching
;
Jao, Po-chen
;
Chan, Hsi-chen
;
Chung, …
- In:
Annals of tourism research : ATR ; a social sciences journal
37
(
2010
)
1
,
pp. 154-179
Persistent link: https://www.econbiz.de/10009534535
Saved in:
6
The role of family decision makers in festival tourism
Kim, Seongseop
;
Choi, Sangsoo
;
Agrusa, Jerome
;
Wang, …
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 308-318
Persistent link: https://www.econbiz.de/10003971460
Saved in:
7
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
8
Female tour leaders as advertising endorsers
Lin, Chin-tsai
;
Wang, Kuo-Ching
;
Chen, Wen-yu
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1265-1275
Persistent link: https://www.econbiz.de/10003802365
Saved in:
9
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
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