Nagy, Ákos; Kemény, Ildikó; Szűcs, Krisztián; … - 2017
More and more research is dedicated to address the phenomenon of online word-of-mouth (WOM). Concerning electronic WOM, three major underlying motives can be differentiated: opinion seeking, opinion giving and opinion passing (Flynn et al. 1996, Sun et al. 2006). The main aim of the research is...