//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"fin"
~language:"ron"
~language:"und"
~person:"Aaker, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
4
USA
1
Type of publication
All
Article
2
Book / Working Paper
2
Language
All
Finnish
Romanian
Undetermined
English
13
German
1
Author
All
Aaker, David A.
Bergler, Georg
14
Hundhausen, Carl
11
Tapiero, Charles S.
8
Lorimor, E. S.
7
Wendler, Eugen
7
Haseloff, Otto Walter
6
Angehrn, Otto
5
Kotowitz, Y.
5
Mathewson, F.
5
Metwally, M. M.
5
Wilhelm, Herbert
5
Bogart, Leo
4
Conrad, Klaus
4
Hermanns, Arnold
4
Hofe, Klaus G.
4
Janus, Noreene
4
Kaiser, Friedhelm
4
Kroeber-Riel, Werner
4
Mayer, Hans
4
McNeal, James U.
4
Müller, Stefan
4
Nickel, Volker
4
Pflaum, Dieter
4
Scanlon, Paul D.
4
Simon, Hubert K.
4
Swoboda, Friederich
4
Werner, Olaf
4
Baker, Michael John
3
Barfod, Boerge
3
Bass, Frank M.
3
Behrens, Gerold
3
Bendheim, Erich
3
Bernhard, Ulrich
3
Blank, David M.
3
Boddewyn, Jean J.
3
Braunschweig, Ernst
3
Britt, Steuart Henderson
3
Brush, Brian C.
3
Chmielewski, Gabriele H.
3
more ...
less ...
Published in...
All
Consumerism : search for the consumer interest
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
2
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
Saved in:
2
Advertising management
Aaker, David A.
;
Myers, John Graham
-
1982
-
2. ed.
Persistent link: https://www.econbiz.de/10004049846
Saved in:
3
ADMOD : an advertising decision model
Aaker, David A.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
Saved in:
4
The social and economic effects of advertising
Aaker, David A.
- In:
Consumerism : search for the consumer interest
,
(pp. 174-193)
.
1978
Persistent link: https://www.econbiz.de/10003461509
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->