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Bogart, Leo
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Sociology in use : selected readings for the introductory course
1
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ECONIS (ZBW)
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Werbung
in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1981
)
4
,
pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
Saved in:
2
Is all this advertising necessary?
Bogart, Leo
- In:
Journal of advertising research
18
(
1978
)
5
,
pp. 17-26
Persistent link: https://www.econbiz.de/10001933202
Saved in:
3
What makes a brand name familiar?
Bogart, Leo
;
Lehman, Charles
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10001933409
Saved in:
4
Changing markets and media in Latin America
Bogart, Leo
- In:
Sociology in use : selected readings for the …
,
(pp. 84-95)
.
1965
Persistent link: https://www.econbiz.de/10003497728
Saved in:
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