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Hits and flops in mediaselection
Simon, Hermann
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Thiel, Michael
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1979
Persistent link: https://www.econbiz.de/10002821767
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A generalisation of the Nerlove-Arrow model : to multi-firms advertising under uncertainty
Tapiero, Charles S.
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1979
Persistent link: https://www.econbiz.de/10002924901
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