Aghazadeh, Hashem; Esfidani, Mohammad Rahim - In: Iranian Economic Review 12 (2007) 1, pp. 179-191
, Internet marketing strategies can be divided into five categories: Transactional, Profile, Customer-oriented, Relationship, and … (informational and relational) that a firm has. When both are high, proper internet marketing strategy seems to be knowledge … strategies; and when both are low, transactional internet marketing strategies would be the suitable category. …