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~language:"fra"
~subject:"Advertising effects"
~subject:"Internationale Betriebswirtschaftslehre"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Internationale Betriebswirtschaftslehre
International marketing
16
Internationales Marketing
16
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10
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10
Theorie
8
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8
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7
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advertising
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Aufsatz in Zeitschrift
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Barlet, Corinne
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Economie & prévision : EP
1
Revue Gestion 2000 : management & prospective
1
Revue d'économie industrielle
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
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ECONIS (ZBW)
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1
Approche culturelle du consummateur en Afrique et perspectives pour la stratégie marketing
Bekolo, Claude
- In:
Revue Gestion 2000 : management & prospective
24
(
2007
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003533290
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2
La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
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3
La prévention du tabagisme des adolescents français
Etilé, Fabrice
- In:
Revue d'économie politique
112
(
2002
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10001649646
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4
Emergence et dynamique du phénomène de réputation : le vin de Champagne ; entre savoir-faire et faire savoir
Gergaud, Olivier
;
Vignes, Annick
- In:
Revue d'économie industrielle
(
2000
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10001653064
Saved in:
5
L'exportation et les PME
In:
Revue internationale PME
7
(
1994
)
2
,
pp. 5-158
Persistent link: https://www.econbiz.de/10001176542
Saved in:
6
Commerce international et différenciation des produits : un arbitrage entre exportation et investissement direct
Barlet, Corinne
- In:
Economie & prévision : EP
(
1992
),
pp. 55-65
Persistent link: https://www.econbiz.de/10001123809
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