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~language:"fra"
~subject:"Internationale Betriebswirtschaftslehre"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Internationale Betriebswirtschaftslehre
Internationales Marketing
International marketing
16
France
10
Frankreich
10
Theorie
8
Theory
8
Advertising
7
Werbung
7
Multinationales Unternehmen
5
Transnational corporation
5
Advertising effects
4
Developing countries
4
Entwicklungsländer
4
Werbewirkung
4
advertising
4
KMU
3
Psychology of advertising
3
SME
3
Schweiz
3
Switzerland
3
Werbepsychologie
3
Broadcasting finance
2
Dienstleistungsmarketing
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2
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2
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2
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2
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2
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2
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2
Rauchen
2
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2
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Aufsatz in Zeitschrift
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Brossard, Hubert
2
Léonard, Francis
2
Barlet, Corinne
1
Francq, Thierry
1
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1
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1
Koromyslov, Maxime
1
Maliverney, Jacques
1
Mounier-Kuhn, Pierre-E.
1
Prager, Charles
1
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1
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Economie & prévision : EP
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
2
APROMA review
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Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
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Economie et statistique
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1
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Revue Gestion 2000 : management & prospective
1
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ECONIS (ZBW)
16
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1
"Fair trade" marketing : theory and practice
Prager, Charles
- In:
APROMA review
(
1995
),
pp. 9-15
Persistent link: https://www.econbiz.de/10001197046
Saved in:
2
Les délocalisations sont-elles risquées dans le luxe?
Koromyslov, Maxime
- In:
Revue Gestion 2000 : management & prospective
24
(
2007
)
4
,
pp. 153-176
Persistent link: https://www.econbiz.de/10003548988
Saved in:
3
Concentration spatiale et décision d'exportation
Koenig, Pamina
- In:
Revue économique : revue bimestrielle
56
(
2005
)
6
,
pp. 1227-1248
Persistent link: https://www.econbiz.de/10003229660
Saved in:
4
Une clarifiacion de l'offre d'implantation en marketing territorial : produit de ville et offre de territoire
Texier, Laurence
- In:
Revue d'économie régionale & urbaine : RERU
(
1999
)
5
,
pp. 1021-1036
Persistent link: https://www.econbiz.de/10001494825
Saved in:
5
Le marketing international entre globalisation et diversité culturelle
Léonard, Francis
- In:
Revue économique et sociale : RES ; bulletin de la …
56
(
1998
)
3
,
pp. 135-156
Persistent link: https://www.econbiz.de/10001256233
Saved in:
6
Comment défendre l'image "made in Switzerland" : le cas des services
Brossard, Hubert
(
contributor
)
- In:
Die Unternehmung : Swiss journal of business research …
49
(
1995
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001176800
Saved in:
7
Un exportateur dynamique mais vulnérable : la Compagnie des Machines Bull ; (1948 - 1964)
Mounier-Kuhn, Pierre-E.
- In:
Histoire, économie et société : HES ; époques …
14
(
1995
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10001197222
Saved in:
8
Entreprises exportatrices de l'industrie manufacturière : clientèle et stratégie
Maliverney, Jacques
- In:
Economie et statistique
(
1995
),
pp. 45-54
Persistent link: https://www.econbiz.de/10001200357
Saved in:
9
L'exportation et les PME
In:
Revue internationale PME
7
(
1994
)
2
,
pp. 5-158
Persistent link: https://www.econbiz.de/10001176542
Saved in:
10
L'image des "Services suisses" : enjeux et propositions d'action
Brossard, Hubert
(
contributor
)
- In:
Die Unternehmung : Swiss journal of business research …
48
(
1994
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10001156352
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