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~language:"fra"
~subject:"Internationale Betriebswirtschaftslehre"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Internationale Betriebswirtschaftslehre
advertising
International marketing
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ECONIS (ZBW)
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1
Les services gratuits issus de l'économie numérique : faut-il, et comment, les valoriser ?
Bourgeois, Alexandre
- In:
Economie et statistique
517/518/519
(
2020
),
pp. 147-165
Persistent link: https://www.econbiz.de/10013557057
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2
La fonte dans le paysage urbain : esquisse de son usage dans l'urbanisme et dans le bâtiment
Lamoureux, Carole
- In:
Revue française d'histoire économique
17
(
2022
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10013466806
Saved in:
3
Publicité verte et greenwashing
Cordelier, Benoît
;
Breduillieard, Pauline
- In:
Revue Gestion 2000 : management & prospective
30
(
2013
)
6
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010354924
Saved in:
4
L' influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010199795
Saved in:
5
L'exportation et les PME
In:
Revue internationale PME
7
(
1994
)
2
,
pp. 5-158
Persistent link: https://www.econbiz.de/10001176542
Saved in:
6
Commerce international et différenciation des produits : un arbitrage entre exportation et investissement direct
Barlet, Corinne
- In:
Economie & prévision : EP
(
1992
),
pp. 55-65
Persistent link: https://www.econbiz.de/10001123809
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