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~language:"fra"
~subject:"Internationales Marketing"
~subject:"Salespeople"
~subject:"Theorie"
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Mercator
Baynast, Arnaud de
;
Lendrevie, Jacques
;
Lévy, Julien
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2017
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12e édition
Persistent link: https://www.econbiz.de/10011756018
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Establishing relationships with new suppliers having distant knowledge to target discontinuous innovation
Mahmoud-Jouini, Sihem Ben
;
Charue-Duboc, Florence
-
2015
A discrepancy exists in the literature regarding the type of suppliers to consider when targeting discontinuous innovation (DI). Some authors suggest that DI require leveraging knowledge from a selection of familiar and trustful suppliers, whereas others claim that DI requires leveraging distant...
Persistent link: https://www.econbiz.de/10010505162
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