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~language:"fra"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Personnages de marque : encyclopédie des mascottes de publicité
Rost, Sébastien
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2015
Persistent link: https://www.econbiz.de/10011476293
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La fin de la publicité ? : tours et contours de la dépublicitarisation
Patrin-Leclère, Valérie
;
Marti de Montety, Caroline
; …
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2014
Persistent link: https://www.econbiz.de/10010414977
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La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
Schuiling, Isabelle
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2002
Persistent link: https://www.econbiz.de/10001733368
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