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~language:"fra"
~subject:"Markenartikel"
~subject:"Retail price"
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L' impact économique du développement des marques de distributeurs
Bergès-Sennou, Fabian
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003532016
Saved in:
2
L' impact économique du développement des marques de distributeurs
Bergès, Fabian
;
Bontems, Philipe
;
Réquillart, Vincent
- In:
Economie & prévision : EP
189
(
2009
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10003903258
Saved in:
3
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
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