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~language:"fra"
~subject:"Marketingmanagement"
~type_genre:"Thesis"
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Orientation vers le marché (OVM) et performance : application au secteur bancaire
Graber, Stéphane
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2005
Persistent link: https://www.econbiz.de/10002942011
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Evaluation d'une alliance de marques par le consommateur : étude des implications pour les marques partenaires
Uhlmann, Vincent
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2001
Persistent link: https://www.econbiz.de/10001590316
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L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
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1997
Persistent link: https://www.econbiz.de/10013265476
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L' orientation marché : une stratégie concurrentielle performante ; application aux secteurs des banques et assurances au Pérou et des assurances particulières en Belgique
Rivera Camino, Jaime
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1995
Persistent link: https://www.econbiz.de/10000912428
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Le rôle du marketing dans la politique de l'entreprise hôtelière : application au cas irakien
Nabi, Aja H.
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1987
Persistent link: https://www.econbiz.de/10013265752
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