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~language:"fra"
~subject:"Printwerbung"
~type_genre:"Article in journal"
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Revue Gestion 2000 : management & prospective
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Revue d'économie industrielle
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Pour favoriser la mémorisation d'une marque, un annonceur a-t-il intérêt à utiliser des couleurs étonnantes?
Lichtlé, Marie-Christine
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 27-43
Persistent link: https://www.econbiz.de/10003949983
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Droits de propriété et espace publicitaire dans la presse quotidienne régionale
Le Floch, Patrick
- In:
Revue d'économie industrielle
(
1995
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001203004
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