TOADER, VALENTIN; GICA, OANA ADRIANA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2014)
Innovation in rural tourism represents a source both for increasing productivity and for improving tourists … length of stay, while the others are struggling to attract tourists. The purpose of this paper is to analyze the innovation … owners based on OECD approach of innovation. We focused on the identification of innovative activities (product innovation …