//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"por"
~subject:"1950-1990"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
1950-1990
Advertising
Konsumentenverhalten
Brasilien
2
Brazil
2
Geschichte
2
History
2
International marketing
2
Internationales Marketing
2
Portugal
2
Werbung
2
1982-1991
1
Advertising effects
1
Brazilian economy
1
CONSTANT MARKET SHARE ANALYSE
1
Consumer behaviour
1
Consumer society
1
Frauen
1
Gender
1
Geschäftswert
1
Goodwill
1
Hausgerät
1
Holzmarkt
1
Home appliances
1
International competition
1
Internationaler Wettbewerb
1
Konsumgesellschaft
1
Macroeconomic factors
1
Masculinity
1
Mobile Anwendung
1
Mobile Marketing
1
Mobile application
1
Mobile marketing
1
Multinationales Unternehmen
1
Sunk Costs
1
Sunk costs
1
Timber market
1
Transnational corporation
1
Werbewirkung
1
Women
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
Portuguese
English
14,602
German
1,256
Undetermined
312
French
43
Russian
22
Swedish
9
Italian
8
Polish
8
Spanish
7
Dutch
6
Danish
5
Lithuanian
5
Finnish
4
Norwegian
3
Bulgarian
2
Afrikaans
1
Arabic
1
Czech
1
Croatian
1
Hungarian
1
Indonesian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Burrowes, Patricia Cecilia
1
Dória, Leonardo Botelho
1
Fontenelle, Isleide Arruda
1
Leitão, João
1
Marques, André de Mattos
1
Osório, Carlos
1
Pesavento, Fábio
1
Santicoli, Bruna Giacomeli Maia
1
more ...
less ...
Published in...
All
Análise econômica : revista da Faculdade de Ciências Econômicas, Universidade Federal do Rio Grande do Sul
1
Brazilian electronic journal of economics : BEJE
1
Consumer behavior review : CBR
1
Linguagem e literatura
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mulher na publicidade : a linguagem dos anúncios
Santicoli, Bruna Giacomeli Maia
-
2019
-
1a edição
Persistent link: https://www.econbiz.de/10012025715
Saved in:
2
Um "novo homem" para o consumo : a representação da masculinidade em propagandas de Avon e Natura
Dória, Leonardo Botelho
;
Burrowes, Patricia Cecilia
- In:
Consumer behavior review : CBR
3
(
2019
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012216819
Saved in:
3
The
advertising
market in Brazil and its macroeconomic determinants : a study based on the Relative Constancy Principle
Pesavento, Fábio
;
Marques, André de Mattos
- In:
Análise econômica : revista da Faculdade de Ciências …
34
(
2016
)
66
,
pp. 313-341
Persistent link: https://www.econbiz.de/10011584740
Saved in:
4
Cultura do consumo : fundamentos e formas contemporâneas
Fontenelle, Isleide Arruda
-
2017
-
1a edição
Persistent link: https://www.econbiz.de/10011833278
Saved in:
5
O papel do goodwill na determinação do nível óptimo de publicidade
Osório, Carlos
(
contributor
);
Leitão, João
(
contributor
)
- In:
Brazilian electronic journal of economics : BEJE
4
(
2001
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10002226030
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->