Angelis, Dr. Vassilis; Rigopoulou, Dr. Irini - In: European Research Studies Journal VI (2003) 3-4, pp. 257-280
Many questions related to the contribution and the role of the name of the Brand as a company asset, have not been explicitly answered through empirical research. This specific study attempts to provide some answers to these questions. Through the hypotheses tested, we came to the conclusion...