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~language:"spa"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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La marca como activo estratégico de la empresa española : posición actual y perspectivas
Cerviño, Julio
;
Durán Herrera, Juan José
- In:
Papeles de economía española
132
(
2012
),
pp. 82-96
Persistent link: https://www.econbiz.de/10009565698
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2
Las marcas en la configuración del sector servicios : una visión en escorzo
Casares Ripol, Javier
;
Aranda García, Evangelina
- In:
Información comercial española : ICE : revista de …
(
2000
),
pp. 83-94
Persistent link: https://www.econbiz.de/10001545514
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