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~language:"swe"
~language:"und"
~person:"Jacoby, Jacob"
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Markenartikel
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Swedish
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Jacoby, Jacob
Ehrenberg, A. S. C.
6
Frank, Ronald E.
6
Mellerowicz, Konrad
6
Aaker, David A.
5
Bass, Frank M.
5
Bruhn, Manfred
5
Heiseke, Jürgen
5
McAuliffe, Jeremiah D.
5
Meffert, Heribert
5
Angehrn, Otto
4
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4
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4
Lunsford jr., Julius R.
4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
McCarthy, J. Thomas
3
Messing, Hans W.
3
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Journal of marketing research : JMR
2
Journal of advertising research
1
Purdue Papers in Consumer Psychology, [Purdue University], Paper
1
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ECONIS (ZBW)
4
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1
Information acquisition behavior in brand choice situations
Jacoby, Jacob
-
1974
Persistent link: https://www.econbiz.de/10003108576
Saved in:
2
Brand choice behavior as a function of information load
Jacoby, Jacob
;
Speller, Donald E.
;
Kohn, Carol A.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10003060838
Saved in:
3
Brand loyalty vs. repeat purchasing behavior
Jacoby, Jacob
;
Kyner, David B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003060847
Saved in:
4
A model of multi-brand loyalty
Jacoby, Jacob
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 25-31
Persistent link: https://www.econbiz.de/10003060869
Saved in:
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