Stremersch, Stefan; van den Bulte, van den Bulte, C. - Erasmus Research Institute of Management (ERIM), … - 2003
evidence vanishes once we control for national culture. As to contagion, we find that the q/p ratio varies systematically with … the four Hofstede dimensions of national culture, and for three of them in a pattern theoretically consistent with the … is again consistent with the social contagion interpretation. Finally, we find effects of national culture only for …