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~language:"und"
~person:"Arai, Akiko"
~person:"Karadayi-Usta, Saliha"
~person:"SerdarAsan, Seyda"
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Arai, Akiko
Karadayi-Usta, Saliha
SerdarAsan, Seyda
Ahmed, Shamsuddin
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Chepurda Hanna M.
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НИКОЛАЕВИЧ, ТАНЬКОВ КОНСТАНТИН
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НИКОЛАЕВНА, ЧЕПУРДА АННА
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Sport Management Review
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Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
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