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Bambauer-Sachse, Silke
Chebat, Jean-Charles
10
Yan, Ruiliang
8
Swoboda, Bernhard
6
Babin, Barry J.
5
Carpenter, Jason M.
5
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Journal of retailing and consumer services
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1
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10010121685
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2
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-46
Persistent link: https://www.econbiz.de/10008768473
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3
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Christina Mangold, Sabrina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-457
Persistent link: https://www.econbiz.de/10008323221
Saved in:
4
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10008241666
Saved in:
5
Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Christina Mangold, Sabrina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-458
Persistent link: https://www.econbiz.de/10008894697
Saved in:
6
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10008894707
Saved in:
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