Lambin, Jean-Jacques; Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2001) 2 Market-Driven Management
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the...