Bianchi, Constanza C.; Ostale, Enrique - 2006
, retailers are more likely to succeed when they adapt their retail formats to the norms of the local market and achieve … legitimacy from the relevant social actors. Four cases of unsuccessful retail internationalization to the Chilean market by Home … Depot, Royal Ahold, Carrefour, and J.C. Penney, were examined. Based on expert and consumer interviews, findings show that …