Strielkowski, Wadim; Wang, Jing; Platt, Stephen - In: Tržište/Market 25 (2013) 2, pp. 161-176
This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on...