Ye, Nan; Teng, Lefa; Yu, Ying; Wang, Yingyuan - In: Journal of Business Research 68 (2015) 3, pp. 480-486
distant (immediate). Furthermore, social status is a moderator on the latter relationship, as individuals with relatively high … social status have greater donation intentions when viewing charitable appeals emphasizing benefits to self, regardless of … when the benefits occur. Individuals with relatively low social status exhibit higher donation intentions when donation …