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~language:"und"
~subject:"Aad"
~subject:"Markentransfer"
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Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick
- In:
Marketing Letters
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10008470296
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2
Unternehmensinterne Erfolgsfaktoren von Markentransfers : Eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
Persistent link: https://www.econbiz.de/10004923471
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3
Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
Persistent link: https://www.econbiz.de/10004921223
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4
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
-
2006
Persistent link: https://www.econbiz.de/10004882537
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5
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
Persistent link: https://www.econbiz.de/10004921033
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