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Search: subject_exact:"Market-orientated perspective"
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Standard-Lexikon Werbung, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
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1996
Persistent link: https://www.econbiz.de/10000920445
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Case collection der DMV
Krämer, Christian
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contributor
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1994
Persistent link: https://www.econbiz.de/10000963207
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Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
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1993
Persistent link: https://www.econbiz.de/10000857819
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