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Markenartikel
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Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens
-
2009
Persistent link: https://www.econbiz.de/10004945917
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2
Determinanten der integrierten Kundenbindung : Eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept
Kahler, Björn
-
2009
Persistent link: https://www.econbiz.de/10004945922
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3
Der Einfluss von Emotionen auf Markenproduktentscheidungen : Theoretische Fundierung und empirische Analyse mit Hilfe der funktionellen Magnetresonanztomographie
Plassmann, Hilke
-
2006
Persistent link: https://www.econbiz.de/10004909748
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4
ERFOLGSGEHEIMNIS OST : SURVIVAL-STRATEGIEN DER BESTEN MARKEN UND WAS MANAGER DARAUS LERNEN KÖNNEN
Zschiesche, Arnd
-
2009
Persistent link: https://www.econbiz.de/10004949815
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5
Brand power
Stobart, Paul
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004203773
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6
Exclusive Marken : Erfolgsformeln, Marketingstrategien, Unternehmensphilosophien
Talkenberger, Peter P.
;
Mens-Schimann, Elfi
-
1993
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004174635
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7
Managing brand equity : capitalizing on the value of a brand name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
Saved in:
8
Marketing
-Konzeption für einen Markenartikel Rindfleisch
Balling, Richard
-
1990
Persistent link: https://www.econbiz.de/10004085651
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