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~language:"und"
~subject:"Markentransfer"
~type:"book"
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Unternehmensinterne Erfolgsfaktoren von Markentransfers : Eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
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2008
Persistent link: https://www.econbiz.de/10004923471
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Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
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2007
Persistent link: https://www.econbiz.de/10004921223
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Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
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2006
Persistent link: https://www.econbiz.de/10004882537
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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
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2006
Persistent link: https://www.econbiz.de/10004921033
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