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~language:"und"
~subject:"Markentransfer"
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Markentransfer
brand extension
16
Brand extension
12
Brand Extension
7
Marketing
6
Economics
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Erfolgsfaktor
3
brand
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brand equity
3
brand management
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consumer behavior
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consumer behavior towards brands
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consumer loyalty towards brands
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price loyalty
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Branding
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China
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co-branding
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consumer decision making
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consumer psychology
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game theory
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ingredient branding
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learning
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marketing
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memory
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product quality
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signaling
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Aad
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Actitud hacia la extensión
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Advertising
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English
459
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105
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Baumüller, Nicole
1
Kaufmann, Gwen
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Kröger, Sonja
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Mahnik, Nina
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Mayerhofer, Wolfgang
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USB Cologne (EcoSocSci)
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Unternehmensinterne Erfolgsfaktoren von Markentransfers : Eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
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2008
Persistent link: https://www.econbiz.de/10004923471
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2
Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
Persistent link: https://www.econbiz.de/10004921223
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3
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
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2006
Persistent link: https://www.econbiz.de/10004882537
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4
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
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2006
Persistent link: https://www.econbiz.de/10004921033
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