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~language:"und"
~subject:"Multivariate Analyse"
~subject:"Werbung"
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Multivariate Analyse
Werbung
Marktforschung
19
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6
Vereinigte Staaten
6
Betriebswirtschaftliche Entscheidungen
4
Information
3
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conjoint analysis
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English
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Green, Paul E.
3
Brien, Richard H.
1
Brown, F. E.
1
Cerha, Jarko
1
Layton, Roger A.
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Lucas, Darrell B.
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Journal of advertising research
1
Marketing models : Quantitative and behavioral
1
New essays in marketing theory
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ECONIS (ZBW)
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1
Producing marketing information
Brien, Richard H.
;
Brown, F. E.
;
Green, Paul E.
- In:
New essays in marketing theory
,
(pp. 41-150)
.
1971
Green
,
Paul
E
., Patrick J. Robinson: Nonmetric methods in the analysis of multivariate data S. 73-102 …
Persistent link: https://www.econbiz.de/10001953761
Saved in:
2
Bayesian decision theory in advertising
Green, Paul E.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
Saved in:
3
Bayesian decision theory in advertising
Green, Paul E.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 280-295)
.
1968
Persistent link: https://www.econbiz.de/10003563378
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