Murray, Jeff B; Ozanne, Julie L; Shapiro, Jon M - In: Journal of Consumer Research 21 (1994) 3, pp. 559-65
The purpose of this article is to further the "critical imagination project" that we began in 1991. The goal of this project has always been to inspire researchers to engage in action-oriented programs of research aimed at improving society and the lives of consumers. On the basis of a dialogue...