Truong Trong Hoang - In: VNU journal of economics and business 2 (2022) 1, pp. 31-40
product, and the intention of green consumption. Based on the theoretical research on customer behavior and a literature … is developed by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Norm Activation Model … expectancy, social influence, facilitating condition, personal norm, and an ascription of responsibility and consequence …