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~person:"Östberg, Claes"
~subject:"Leistungsbündel"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Leistungsbündel
Marketingtheorie
Pricing strategy
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Östberg, Claes
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The impact of theory on representations of the consumer and the marketing organisation
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Industrial marketing : an organizational problem?
Håkansson, Håkan
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Östberg, Claes
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2008
Persistent link: https://www.econbiz.de/10003611373
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