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~person:"Šerić, Maja"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
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Brand management
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Consumer behaviour
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Hotel industry
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Hotellerie
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Markenführung
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Relationship marketing
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Structural equation model
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Šerić, Maja
Wirtz, Bernd W.
7
Roy, Subhadip
5
Hoderlein, Stefan
4
Winter, Joachim
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Agag, Gomaa
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Assaker, Guy
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Barbarossa, Camilla
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Bauer, Hans H.
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Chiu, Weisheng
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Cleveland, Mark
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Dhir, Amandeep
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Diamantopoulos, Adamantios
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Fang, Shih Chieh
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Gautam, Vikas
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Gil Saura, Irene
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Han, Heesup
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Hazen, Benjamin T.
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Hollebeek, Linda D.
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Huang, Chao-Chin
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Huber, Frank
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Kaur, Puneet
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Kumar, Anil
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Kumar, Rakesh
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Najib, Mukhamad
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Paul, Justin
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Rita, Paulo
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Roy, Sanjit Kumar
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Salgueiro, Maria de Fátima
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Sharma, Vikram
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Shukla, Paurav
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Talwar, Shalini
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Thomas, Sam
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Waheed, Abdul
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Abdul Rahman
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Abu Bakar bin Abdul Hamid
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Al-Homaidi, Eissa A.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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