//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Šerić, Maja"
~subject:"Relationship marketing"
~subject:"Supply chain"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Structural equation model"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Supply chain
Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Hotel industry
3
Hotellerie
3
Konsumentenverhalten
3
Markenführung
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand image
2
Brand loyalty
2
Croatia
2
Kroatien
2
Markenimage
2
Confidence
1
Customer satisfaction
1
Customer-based brand equity
1
Information and communication technology (ICT)
1
Information technology
1
Informationstechnik
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Perceirved quality
1
Vertrauen
1
affective commitment
1
brand loyalty
1
customer-based brand equity
1
guests
1
hotels
1
image
1
information and communication technology
1
integrated marketing communications
1
loyalty
1
loyalty programs
1
trust
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Šerić, Maja
Wirtz, Bernd W.
6
Fatima, Johra Kayeser
5
Arthanari, Tiru
4
Di Mascio, Rita
4
Fongsuwan, Wanno
4
Gil Saura, Irene
4
Gunasekaran, Angappa
4
Kant, Ravi
4
Ramanathan, Usha
4
Roy, Sanjit Kumar
4
Shi, Yangyan
4
Wallenburg, Carl Marcus
4
Agyei-Owusu, Benjamin
3
Asamoah, David
3
Assaker, Guy
3
Cheng, T. C. E.
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Foerstl, Kai
3
Hazen, Benjamin T.
3
Hollos, Daniel
3
Hong, Paul
3
Huang, Chao-Chin
3
Kankam, George
3
Kumar, Anil
3
Nuertey, Dorcas
3
Ringle, Christian M.
3
Roh, James Jungbae
3
Sanders, Nada R.
3
Thomas, Sam
3
Acquah, Ishmael Nanaba
2
Al-Refaie, Abbas
2
Aslam, Haris
2
Autry, Chad W.
2
Bajpai, Naval
2
Blome, Constantin
2
Brah, Shaukat Ali
2
Butaney, Gul T.
2
Cai, Gangwei
2
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->