ABDUL-AZIZ, A.R.; SAEED, Bashiru I.I.; ALEXANDER, Ayogyam - In: The Journal of Accounting and Management (2014) 1, pp. 61-71
Organizations, both private and public, in today’s dynamic marketplaces are increasingly leaving antiquated marketing philosophies and strategies to the adoption of more customer driven initiatives that seek to understand, attract, retain and build intimate long term relationship with...