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~person:"Aaker, David A."
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Aaker, David A.
Barnes, Beth E.
Curtis, James
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USB Cologne (EcoSocSci)
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Building strong brands
Aaker, David A.
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2002
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Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
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Strategic brand communication campaigns
Schultz, Don E.
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Barnes, Beth E.
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1999
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5. ed
Persistent link: https://www.econbiz.de/10004735311
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