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~person:"Aaker, David A."
~person:"Berekoven, Ludwig"
~person:"Buber, Renate"
~subject:"Markenartikel"
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Markenartikel
Marktforschung
66
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Aaker, David A.
Berekoven, Ludwig
Buber, Renate
Boztuğ, Yasemin
4
Blattberg, Robert C.
3
Ehrenberg, A. S. C.
3
Günther, Thomas
3
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2
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2
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Du, Rex Yuxing
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Probst, Markus
2
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Journal of marketing research : JMR
2
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ECONIS (ZBW)
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A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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2
A new method for evaluating stochastic models of brand choice
Aaker, David A.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 300-306
Persistent link: https://www.econbiz.de/10001784743
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