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~person:"Aaker, Jennifer"
~type_genre:"Bibliografie"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Aaker, Jennifer
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When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
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2
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
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