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~person:"Aaltonen, Kirsi"
~person:"Shams, S. M. Riad"
~type_genre:"Case study"
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Aaltonen, Kirsi
Shams, S. M. Riad
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Customer-centric marketing strategies : tools for building organizational performance
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International journal of managing projects in business
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Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 245-263)
.
2013
Persistent link: https://www.econbiz.de/10009668199
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2
Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 214-244)
.
2013
Persistent link: https://www.econbiz.de/10009668200
Saved in:
3
A stakeholder network perspective on unexpected events and their management in international projects
Aaltonen, Kirsi
;
Kujala, Jaakko
;
Lehtonen, Päivi
; …
- In:
International journal of managing projects in business
3
(
2010
)
4
,
pp. 564-588
Persistent link: https://www.econbiz.de/10008701617
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