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~person:"Abbing, Hans"
~person:"Engh, Marcel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
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The value of culture : on the relationship between economics and arts
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Ökonomie der Musikindustrie
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ECONIS (ZBW)
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Artist & Repertoire (A&R) : eine markentheoretische Betrachtung
Engh, Marcel
- In:
Musikrezeption, Musikdistribution und Musikproduktion : …
,
(pp. 293-309)
.
2008
Persistent link: https://www.econbiz.de/10003786811
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2
Managing Artists and Repertoire (A&R)
Engh, Marcel
- In:
Ökonomie der Musikindustrie
,
(pp. 99-116)
.
2008
Persistent link: https://www.econbiz.de/10003776671
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3
Popstars als Marke : eine kultur- und markentheoretische Annäherung
Engh, Marcel
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 233-252)
.
2008
Persistent link: https://www.econbiz.de/10003761722
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4
The artistic conscience and the production of value
Abbing, Hans
- In:
The value of culture : on the relationship between …
,
(pp. 138-148)
.
1996
Persistent link: https://www.econbiz.de/10001300237
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