Al‐Msallam, Samaan; Abdelhadi, Amal - In: Journal of Contemporary Marketing Science 5 (2022) 3, pp. 217-238
Purpose This paper examines factors that lead consumers to engage in unethical consumer behaviour (UECB) to develop a framework for understanding this phenomenon. Design/methodology/approach The study data were collected using the qualitative approach by conducting personal interviews with 27...